THE LOGO IS A REPRESENTATION OF YOUR BRAND'S IDENTITY. YOUR AUDIENCE FIRST IMPRESSION AND AT GLAMPSE SHOULD BE ABLE TO UNDERSTAND THE MESSAGE THE BRAND IS TRYING TO CONVEY
GATHER IMAGES TO CREATE AN ARTBOARD LIKE PINTEREST. DRAW INSPIRATION FROM SOCIAL MEDIA LIKE INSTAGRAM OR WEBSITES LIKE PINTEREST. WHAT ARE YOUR TRYING TO CONVEY TO YOUR AUDIENCE? WHERE DID YOU GET YOUR ORIGINAL IDEA FROM?
FONTS ARE STUPID. BUT IT'S THE FIRST THING YOUR AUDIENCE WILL SEE AND MAKE THEM FEEL PSYCHOLOGICALLY ATTACHED OR RETRACTED TO YOUR DESIGN. PICK A FONT THAT IS APPROPRIATE SERIF TO BE READ WITHOUT UNCOMFORT.
CREATE AT LEAST 3-6 COMPOSITE SKETCHES OF WHAT YOUR FINAL ARTWORK SHOULD LOOK LIKE. DON'T BE AFFRAID TO MIX-N-MATCH STYLES TO CREATE NEW UNIQUE LOGOS.
